What's the difference between Actvtec and a regular marketing agency?

A regular agency specializes in a single channel. Actvtec is an outsourced marketing department — responsible for the entire chain: strategy → build → execution → measurement → optimization. One point of accountability, not 5 vendors.

Strategic Marketing Consulting for Businesses

Q: Do I have to take all the services?

No. We build a plan tailored to your business needs. If you already have a good website, we won't build a new one just because. The advantage of a 360° service is that when you add a channel, everything is already connected and works together.

Q: How long does it take to see results?

First 2 months: building the infrastructure. Months 3-6: early results. Month 6+: optimization and growth. This is an investment in a system that works over time, not a quick fix.

Q: Is there a long-term commitment?

No. We work on a rolling monthly contract. If you're not happy, give 30 days' notice and you can stop. Clients stay because it works, not because they signed a 12-month contract.

Why "just another vendor" no longer works

Most businesses juggle several vendors at once: a web developer, an SEO specialist, a campaign manager, a designer, an analytics person.

In reality?

There's no single owner, no complete picture, and no overall accountability for the result.

Our service is built to solve exactly that.

A website that isn't optimized

The site looks beautiful, but it's slow, doesn't convert, and isn't built for search engines. The ad manager blames the site, and the web developer says "that's not my responsibility."

Campaigns running without data

The advertising drives traffic, but there's no proper measurement of lead quality or true ROI. Decisions get made on "it looks good" instead of on data.

Content that isn't built for AI

The content on the site was written 3 years ago, never updated, and isn't aligned with how ChatGPT, Gemini or Google AI Overviews look for information.

Decisions based on gut feeling

"I think we should change the design," "It seems to me the ads aren't working" — but there's no measurement showing what's really happening and what needs to improve.

The answer:

One team accountable for the entire chain.
From the plan to the reporting. From the code on your site to the ad online.

What a 360° service actually includes

We don't "do everything." We do what's needed — in the right order, in a connected way, with full ownership of the result.

3.1 Marketing strategy and discovery

Before you build a website or launch a campaign, you need to understand why and for whom.

Defining clear business goals — not "increase reach," but "reach X quality leads per month"
Mapping target audiences, the customer journey and decision points — understanding where the customer decides, what influences them, and how to reach them
Choosing marketing channels by value, not by trends — not TikTok because "everyone's doing it," but the channel that fits your business
Prioritizing correctly between investing in infrastructure and investing in media — sometimes it's worth improving the site before increasing the ad budget

Deliverable: A detailed strategy document + a roadmap with a timeline and priorities

3.2 Web development and engineering

The website is the foundation. If it's slow, unclear, or doesn't convert — all your marketing goes to waste.

Building brand sites, service sites and content sites — based on your business needs
Custom development, not template-based — no two sites are alike, every business is different
SEO and AI infrastructure ready from day one — Schema, a sound structure, optimized content
Built for speed, UX and conversion — Core Web Vitals, UX, CRO
Option to upgrade an existing site instead of rebuilding — you don't always need to start from scratch

Also includes: Tailored hosting • Basic security • Ongoing maintenance and updates

3.3 Landing page development

A great ad campaign with a poor landing page = wasted money.

Landing pages for paid campaigns — a dedicated page for each campaign or audience
Full integration with measurement systems — Google Analytics, Tag Manager, the Meta Pixel
Tailored to the message, the audience and the decision stage — someone who knows you sees a different page than someone hearing about you for the first time
Testing and improvements based on real data — A/B testing, refining the messaging, continuous optimization

3.4 Paid advertising across every channel

Advertising isn't "launch a campaign and hope for the best." It's a precise science of messaging, audiences, auctions and optimization.

Google Ads
Search, Display, Shopping, Performance Max

Meta
Facebook, Instagram, Reels, Stories

YouTube
Video ads, Discovery, In-Stream

Additional channels
LinkedIn, TikTok, Waze where relevant

Setup, management and optimization — from the first campaign through scaling
Filtering out unqualified inquiries — negative keywords, exclusions, focused audiences
Full budget control — you know where every shekel goes

3.5 Organic SEO + optimization for AI engines

SEO alone is no longer enough. You need to appear in search results and in the answers from ChatGPT, Gemini and Perplexity.

Classic SEO:

Structure, content, hierarchy and links
Building a strong backlink profile
Tracking rankings and traffic

GEO (AI Optimization):

Optimized for answer engines and AI
Content designed to appear as the answer
Schema, FAQ and authoritative content

3.6 Analytics, measurement and statistical analysis

Without data, there are no decisions. Without proper measurement, there's no way to know what's working.

Implementing GA4 and Google Tag Manager — proper measurement from day one
Setting up events, conversions and user journeys — not just "how many visits," but "how they got to the conversion"
Connecting advertising, website and SEO — a full picture of every traffic source
Analyzing inquiry quality, not just quantity — 10 good leads beat 100 spam ones
Clear reports with conclusions and recommendations — not just numbers, but "what it means" and "what to do"

3.7 Content, branding and digital PR

Content is what attracts, persuades, and explains why people should choose you.

Writing professional, marketing-focused content — articles, blogs, service pages
PR articles and digital distribution — publishing on news sites and professional portals
Optimizing content for SEO and AI — writing built for both humans and machines
A consistent voice across website, advertising and digital assets — everything speaks in the same voice
Design that supports the message, not design for its own sake — every graphic element serves the business goal

Our workflow — structured, not improvised

We don't start "doing" before we understand what and why.

Discovery call and understanding the business goal

A 60-90 minute call | Understanding what the business really needs

Questions we'll ask: What's the business goal? Who is the target audience? What's been done so far? What's the budget and the expectations?

Analyzing the current state and proposing a plan

A full audit | Within 7-10 days: a strategy document

What's included: What's working today • What isn't • What needs improving • What needs building • Roadmap + timelines

Building the infrastructure — site, content, measurement

Months 1-2: building and refining | Setting up the foundation before we start advertising

What we build: Site/landing pages • Measurement system (GA4, GTM) • Foundational content • Schema and Technical SEO

Launching advertising and promotion channels

Months 2-3: a phased rollout | Collecting data, learning, fine-tuning

The order of work: Start with one channel (Google Ads Search) → learn → expand to more channels → organic SEO in parallel

Ongoing, data-driven optimization

Month 3+: continuous improvement | Lowering costs, increasing conversions, scaling

What we do: A/B testing • Filtering out low-quality inquiries • Budget optimization • Audience tuning • Scaling

Reporting, transparency and continuous improvement

Monthly reports + 24/7 access | So you always know what's happening and why

What's in the report: Traffic and sources • Conversions and leads • Costs and ROI • Conclusions and recommendations for next month

Case Study — a real-world example

Client: a B2B company in business consulting

The situation before:

Working with 3 different vendors (a web developer, a Google Ads manager, an SEO specialist)
No coordination between them
A slow website that didn't convert
Campaigns not connected to real data
No idea what the true ROI was

What we did:

Months 1-2: Upgraded the website (speed, UX, measurement)
Month 3: Aligned the messaging in the advertising with the content on the site
Months 4-5: Optimized the campaigns + added channels
Month 6+: Controlled scaling

Results after 6 months:

Metric	Before	After	Improvement
Cost Per Lead	₪850	₪490	↓ 42%
Conversion Rate	1.8%	3.0%	↑ 67%
Quality leads	~12/month	~28/month	↑ 133%
Overall ROI	1.9x	4.2x	↑ 121%

"We used to have 5 calls a month with 5 different vendors. Today we have one call, and everything works in harmony. Most importantly — we finally know what works and why."

Who the service is for

It's a fit if:

You're a business that wants serious marketing, not experiments
You understand that AI is changing the rules of the game
You're looking for one team accountable for the result
You have a medium- and long-term outlook
You're ready for transparency and working with data

It's not a fit if:

You're looking for "the cheapest"
You're not ready for measurement and transparency
You're looking for a single-task vendor with no overall accountability
You have no patience for a phased process

Why Actvtec

Hands-on, personal leadership

Ziv Goldosser, MBA with 19+ years of experience, runs the work hands-on. No trainees, no subcontractors, no "junior account manager."

A real connection between technology, marketing and AI

We don't just "run campaigns." We build systems that combine code, content, advertising and data — all connected.

A business perspective, not just a tactical one

We don't ask "how do we lower CPC?" We ask "does this move us toward the business goal?"

Full transparency, no empty promises

24/7 access to the systems • Clear reports • Straight answers • The truth, even when it's inconvenient

Organized, documented and measurable work

Every change is documented • Every decision is grounded in data • Every action ties back to a goal • Every result is measured

Certified Google Partner

Official Google certification • 19+ years of experience in digital advertising • Hundreds of satisfied clients

Frequently asked questions

Do I have to take all the services?

No. We build a plan tailored to your business needs. For example, if you already have a good website, we won't build a new one just because. If you don't need PR, we won't push it on you.

But: the advantage of a 360° service is that whenever you want to add a channel or service, everything is already connected and works together.

What's the difference between you and a regular agency?

A regular agency does "a bit of everything" or specializes in a single channel (advertising only, SEO only).

We're not an agency — we're an outsourced marketing department.

We're accountable for the entire chain: strategy → build → execution → measurement → optimization.
One point of accountability, not 5 vendors.

How long does it take to see results?

It depends on where you're starting and what the goals are.

Typically:

First two months: building the infrastructure (site, measurement, foundational content)
Months 3-6: early results (traffic, first leads, learning)
Month 6+: optimization and growth (continuous improvement, scaling)

This isn't a "quick fix." It's an investment in building a system that works over time.

Do you also work with in-house teams?

Yes. We can work as a standalone team, or complement an existing one.

Examples:

Have an in-house designer? We'll work with them and align expectations
Have a marketing manager? We can be their "hands"
Have a web developer? We'll coordinate with them on Technical SEO and measurement

What does our level of involvement as a client look like?

It depends on what's comfortable for you.

Option 1 — Low Touch:
You set the goals, we manage everything, and you get a monthly report + a status call.

Option 2 — High Touch:
Weekly calls, involvement in planning, sign-off on significant changes.

The minimum either way:

A kick-off discovery call (60-90 minutes)
A monthly status call (30 minutes)
24/7 access to the systems and reports
A response within 24 hours to any question

Is there a long-term commitment?

No.

We work on a rolling monthly contract.
If you're not happy, give 30 days' notice and you can stop.

Why this way?
Because we believe you should stay because it works, not because you signed a 12-month contract.

What happens if we want to switch to another vendor in the future?

You'll get everything:

All the data and reports
Access to the systems (GA4, GTM, Ads)
Design files and code
Documentation of what we did

No lock-in. It's all yours.

How much does it cost?

It depends on the scope.

A full 360° service starts at ₪12,000/month (not including the advertising budget).
That includes: strategy, site/landing pages, advertising, SEO+GEO, analytics, content.

But — we don't sell "fixed packages."
In the discovery call we understand what's needed and build a tailored quote.

How do we get started?

3 simple steps:

Fill out a short form ← 2 minutes
A 30-45 minute Zoom call ← no hard sell, just understanding the need
If it's a fit — a detailed quote ← within 48-72 hours

Fill out the form here ↓

Want to know if a 360° service is right for your business?

A short planning call, an initial analysis and a practical recommendation for the next step,
even if we don't move forward together.

What happens on the call:

We recommend
What the next step is (even if it's not working with us)

Takes 30-45 minutes • No hard sell • You'll leave with insights, even if we're not a fit

Quick contact form

Full name *

Phone *

Email *

Company name

Role in the organization

Industry

Website address

Estimated monthly marketing budget

How many vendors are you working with today?

What's your biggest marketing pain right now? *

Anything specific you'd like us to know before the call?

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Prefer to talk directly?

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Even if we're not a fit, you'll get honest recommendations
A response within one business day

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